This is a great reminder that every marketing tactic has a cost beyond CPA or CPx. We often overlook the time and focus required from our teams. Another key point is assessing how frequently we should revisit the "price" of ongoing marketing tactics to ensure they’re still delivering value. This point seems rhetorical, but the things I've seen...
This is a great reminder that every marketing tactic has a cost beyond CPA or CPx. We often overlook the time and focus required from our teams. Another key point is assessing how frequently we should revisit the "price" of ongoing marketing tactics to ensure they’re still delivering value. This point seems rhetorical, but the things I've seen...