Archive - "Copy & Conquer" - Dorian’s Substack

A Challenging Start, but LA Strong: Reflections and Ways to Support

It’s been a challenging start to the year, but I’m grateful to share that my family and I are safe—we were among the fortunate ones during the Eaton…

Feb 11 •

December 2024

Stop Falling for the “Growth Marketing Snake Oil”

Build a System That Works Instead

Dec 30, 2024 •

The AI-Ready Martech Stack: 3 Steps to Future-Proof Your Marketing Strategy

Credit: MartechMap 2024 Marketing Landscape

Dec 23, 2024 •

November 2024

The Hidden Tribes of America: A Lesson in Segmentation

A Humble Marketer’s Take on U.S. Campaigns and the Power of Targeted Messaging

Nov 7, 2024 •

October 2024

Everyone is NOT Your Customer: The Risk of a Missing ICP

Why Knowing Why Your Customer Buys is More Important than Knowing Who

Oct 29, 2024 •

Why Agile Marketing is No Longer the Future—It’s Here, and Here’s Why You Need to Get On Board

Agile Marketing isn’t the future—it’s already here.

Oct 25, 2024 •

Everything Works at a Price

How to Evaluate New Marketing Ideas Without Wasting Resources

Oct 21, 2024 •

10 Essential CMO Duties Every Marketing Leader Must Master in 2025

Hey there, marketing people!

Oct 21, 2024 •

Hey! I'm Dorian

I’m all about driving real growth through smart, customer-focused strategies and innovative ideas that actually move the needle.

Oct 13, 2024 •

This is "Copy & Conquer" - Dorian’s Substack.

Oct 13, 2024 •

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